Record response rate for NFDA Dealer Attitude Survey

This NFDA Dealer Attitude Survey summer 2019 was conducted in July 2019 and asked franchised dealers 53 questions about their on-going relationship with their respective manufacturers. The questions covered a range of business issues and the impact on dealers’ satisfaction levels with their manufacturers’ relationship. Responses are scored from 1 (extremely dissatisfied) to 10 (extremely satisfied). NFDA surveyed 30 franchise networks and received 2,077 responses from dealers, equating to a record 50 per cent response rate.

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