NFDA Dealer Attitude Survey results
This year’s National Franchised Dealers Association Summer 2016 survey, published today, had 1,746 respondents from a total participating dealer network of 4,090, which equates to a response rate of 43 per cent. This is the highest return ever, surpassing last winter’s high of 39 per cent. There were 28 franchise networks in the survey which represent a range of dealer sizes and ownership type from across the UK.
“The relationship between franchised car dealers and car manufacturers recorded an average score of 6.2 in summer 2016; this is 0.1 higher than the winter, but static from the same time last year. Twelve networks saw an improvement in score, although, it is concerning to see that a number of franchises have been experiencing a continued decline”, said Sue Robinson, director of the NFDA commenting on the attitude survey.
The all-important question about the overall value of the franchise shows an increase in dealer satisfaction with their manufacturers when compared to the last winter survey’s results (6.2 vs 6.1), but it has remained at the same level as last summer.
- Mercedes is once again the highest scoring franchise with an average score of 9.5. This is up 0.2 points compared to the winter and slightly down from last summer’s peak (9.7).
- Kia has improved by 0.8 points from last winter and is now the second placed manufacturer with 9.2 points.
- Lexus has made huge progress from summer 2012 when they scored 6.7 and they are now third with an average score of 9.0 points.
- Suzuki and BMW close out the top five with 8.9 and 8.1 points respectively.
- The least valued franchises by respondents are Citroen, Alfa Romeo, Jaguar, Volkswagen, and Mitsubishi.
Robinson concluded: “Average scores are fairly neutral and suggest there is potential room for improvement. On a positive note, some manufacturers appear to have found the correct balance and are working successfully with their dealer networks. Looking at the current short term uncertainty and at the possible challenges ahead following the Brexit vote, it is vital that dealers and manufacturers continue to cooperate and try to strengthen their relationship to achieve positive outcomes.”