The latest edition of the NFDA EV Dealer Attitude Survey revealed key insights into retailers’ views about electric vehicles. The survey was launched in May 2018 to monitor retailers’ satisfaction levels with manufacturers’ approach to the EV sector.
The NFDA Consumer Attitude Survey Spring 2018 is the fifth issue of the survey which is commissioned by the National Franchised Dealers Association (NFDA) and executed by Public Knowledge, an independent market research agency, to explore current consumer perceptions of franchised dealers and their competitors as well as understand consumer aftersales behaviour.
The latest NFDA Dealer Attitude Survey has revealed that the relationship between car manufacturers and franchised dealers has deteriorated. The NFDA surveyed 29 franchised networks and received 1,893 responses from dealers, equating to a 47 per cent response rate, the highest since the inception of the survey in 1989.
The NMDA Spring 2017 Dealer Attitude Survey, published on 9 May 2017, shows that the all-dealer average when asked about the overall value of the franchise remained static at 6.8 since the last survey in Autumn 2016. “The NMDA is pleased to see that this year’s Spring 2017 Dealer Attitude Survey received a response rate of 32 per cent. Participants in this survey were made up of 74 per cent of independently owned franchise dealers, and 24 per cent privately owned groups. 58 per cent were single brand dealer’s whist the remainder of 42 per cent were multi-franchised.” commented Stephen Latham, head of the National Motorcycle Dealers Association (NMDA).
The most recent edition of the National Franchised Dealers Association survey has been published, with dealers showing more optimism about profit returns. “It is positive to see that when evaluating their satisfaction with profit return, the majority of dealers gave a response which was higher than the neutral score of 5.0. However, the average score for both current and future profit return has decreased again compared with the last survey,” said Sue Robinson, director of the NFDA, commenting on the results.