Bridgestone EMIA has “acted quickly” to keep margins high

On a global level, Bridgestone has managed to keep its return on sales at a high level in the first half of the year. And the EMIA region is no exception. While Bridgestone EMIA laid the foundations for the turnaround last year after years with return on sales close to or below zero, the Japanese manufacturer generated a return of 8.9 per cent in the second quarter after 9.6 per cent in the first quarter, resulting in a total of 9.2 per cent for the first half of the year (previous year: 4.9 per cent).