As of today, Thomas J. Higgins is “Responsible for Global Tire Industry Projects” at Bridgestone Corporation. He takes on this role in addition to his positions as the company’s global chief business strategic officer, vice chair of the Board at Bridgestone Americas and Supervisory Board chair at Bridgestone EMIA.
Together with Allianz Partners, Bridgestone EMIA is rolling out a commercial vehicle tyre insurance programme as the first product in a partnership that will co-create new offers and services around each firm’s key areas of expertise. The programme is fully launched in Italy and being piloted in France, Germany, and the Benelux. The tyre insurance programme covers the replacement of flat tyres caused by sharp objects or curb side collisions, which are typically not protected in the case of damage.
New year, new offices. Bridgestone has relocated its Europe, Middle East, India and Africa headquarters to a “better connected, collaborative and sustainable” premises on the outskirts of Brussels. The new location is a short distance from Bridgestone’s prior office at the Corporate Village, covering three floors at Da Vincilaan 1, 1930 Zaventem, Belgium.
On a global level, Bridgestone has managed to keep its return on sales at a high level in the first half of the year. And the EMIA region is no exception. While Bridgestone EMIA laid the foundations for the turnaround last year after years with return on sales close to or below zero, the Japanese manufacturer generated a return of 8.9 per cent in the second quarter after 9.6 per cent in the first quarter, resulting in a total of 9.2 per cent for the first half of the year (previous year: 4.9 per cent).
Scoobic Urban Mobility aims to be at the forefront of Europe’s growing last-mile delivery market, and the 100 per cent electric vehicles it designs and manufactures will now benefit from two key Bridgestone technologies. Under a recently signed European-level agreement, Scoobic will fit all new vehicles with Bridgestone tyres and equip them with factory-installed fleet management technology from Webfleet Solutions. In addition, Bridgestone’s retail network, including First Stop and Speedy outlets, takes responsibility for maintaining the Scoobic electric fleet and replacing tyres when necessary.
Bridgestone EMIA (Europe, Middle East, India and Africa) is shuffling its sales leadership structure. Taking effect on 1 September, the changes of vice presidential roles coincide with the departure of Mirella Cielo, who will become president consumer replacement tire sales, US and Canada, Bridgestone Americas. The EMIA division stated that Cielo “has been instrumental within Bridgestone EMIA’s consumer replacement organisation throughout her three years in the business.”