First Stop Tyres and Car Services tyre retail proposition launched

First Stop Tyres and Car Services

At the start of March, Tyres & Accessories met with UK retail network manager, Bridgestone EMIA Mark Widdows in order to learn more about the newly relaunched First Stop tyre retail proposition. The first thing we at T&A noticed was that the tyre retail network previously known simply as First Stop is now badged as First Stop Tyres and Car Services. This subtle but important development shows that the network is moving with current trends that show that leading tyre retail chains are generating almost as much turnover from servicing and light repair work as they are from tyres themselves. It also suggests the level at which the newly-rejuvenated network it planning to pitch its offer. Put the tyres and services language together with the 220-branch goal and it is clear that First Stop is aiming for the top five of the tyre retail tree. And as far as target customers are concerned, this means drivers of roughly three-year-old cars – the post-dealership motorist. It will also have a keen car, van and 4×4 focus.

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