First Stop aiming for 220 branches in four years

First Stop revamp

When Mark Widdows left HiQ to head up the First Stop project as UK retail network manager, Bridgestone EMIA in October 2019, it was a fair guess that the revamped First Stop would end up competing with HiQ for the role of leading UK tyre retail franchise operation. However, six months into the role, Tyres & Accessories met up with Widdows and learnt that the new First Stop retail proposition has both ambitious plans and a comprehensive franchise offer.

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