Sport Auto hat-trick for Liqui Moly

Peter Baumann, marketing director of Liqui Moly, left, with Marcus Schurig, editorial director of Sport Auto

Readers of Sport Auto have voted Liqui Moly the best oil brand for the third year in a row. The German magazine focuses on sports cars, with the right motor oil an important consideration, Liqui Moly states.

“It is a great success for us to be continuously the best in a market populated by many brands,” said Liqui Moly managing director Günter Hiermaier. The award has special significance for him: “Because the readers of Sport Auto are very tech-savvy and are aware of the importance of lubricants for high-performance vehicles.”

Lubrication is vital for operational reliability and vehicles’ value retention. Reliability, in particular, is important in motorsport. After all, the oil in racing conditions is exposed to the highest loads and must demonstrate its ability time and time again. “Just as our oils prove themselves on the race tracks, our brand has to prove itself every day in the workshop, in the car dealership, in the specialist trade – wherever our products are available,” said Hiermaier. “It’s just like being a motorsport team. Success is only possible if everyone does their best at all times.”

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