Maxxis aims to address increasing high performance demand with Premitra HP5

In recent years, demand for high performance and UHP tyres has increased considerably (see GfK data earlier in this section). However, this trend has also resulted in greater complexity in the market. Current trends see more small cars and family saloons being fitted with 16, 17, 18 and 19 inch rims, and as a result, motorists are requiring bigger, but better performing, tyres. Such demand indicates the need for manufacturers to offer a broader range of tyres, in a variety of tread patterns and load and speed ratings, to satisfy the market.

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