Michelin ends US mobile tyre fitting programme

The OnSite programme commenced in August 2015 but didn't achieve the expected unit volumes

Visitors to the US-based onsite.michelin.com website are now being met with the message that “this service is no longer being offered.” The mobile programme, whose pilot rollout began last year, promised to take care of tyre purchasing and fitting in “three easy steps”, with tyres and a fitting appointment selected online and the tyres mounted at a location of the customer’s choosing. The tyre maker hasn’t officially commented on its decision to end its OnSite programme, however US publication Tire Business writes that Michelin was “disappointed that unit volumes did not meet expectations.”

Tire Business quotes a Michelin spokesperson as saying “we will continue to evaluate future possibilities, as the test revealed a number of interesting options.”

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