Harjeev Kandhari: Tyre quality gap is closing and sales methods are changing

31st August 2016 | 0 Comments

In a recent op-ed Harjeev Kandhari, CEO of tyre company Zenises, reflected on possible changes in the way tyres are sold in the future. Kandhari’s first point is that the quality gap between brands that are long-established in the market (the so-called ‘legacy’ brands) and more recent introductions, such as Zenises’ own Z-Tyre, is shrinking fast. There has traditionally been a large difference in price between legacy and the newer tyres, but Kandhari believes that the small differences in performance and technology mean that this gap is no longer appropriate.

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Category: Company News, International News, UK News

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