DriveRightData to launch new product at Reifen 2016
Global wheel and tyre data specialist DriveRightData is to offer “global representation” and present a new product – TyreFit 5.0 – at Reifen 2016.
After acquiring a six-figure venture capital sum from financiers Finance Wales, the company has undertaken a period of rapid expansion, opening sales outlets in the USA, South Korea and Brazil and taken up a new facility at MIRA near Birmingham, UK.
According to the company, all of the key sales and marketing team will attend Reifen when the show starts in May 2016. Supporting founder and CEO Richard Bailey and CMO Sacha Hold, will be: Klemens Matczynski, senior manager business development Europe; Julia Walther, sales administrator and key account manager Europe; Jack Karamian, vice president sales, North America; Ji Hyun Kim, vice president sales, Asia-Pacific; Vanessa Crucifix, representative DriveRightData France; Rien de Bruijn, representative DriveRightData Netherlands
TyreFit 5.0 to be launched at Reifen
DriveRightData will be take the opportunity at Reifen 2016 to release the latest version of its online fitment guide – TyreFit 5.0 with, it claims, “a number of notable enhancements”.
Since the first release of a printed fitment guided in 2001 the company moved into a new era of digital data supply in 2003 with the launch of the first electronic fitment guide. TyreFit 1.0 was compiled with mainly European cars, around the 8500 mark. The guide contained OE and Aftermarket fitment wheel and tyre info, plus calculated “upsteps” or plus and minus sizing and a UK VRM search.
Over the years TyreFit 2 and 3 saw vast enhancements. The ability to refine a search by multiple languages and vehicle specific region was included along with an HSN-TSN search and the ability to return information from KType was introduced. A tyre and wheel fitment finder returning a list of suitable vehicles was released in version 3 and the total number of vehicles now exceeded 50,000.
TyreFit 5.0 will be released at Reifen with new features and a complete new structure. DriveRightData reports that the latest version will have three main search functions: vehicle fitment data, tyre product data and wheel product data.
As far as under vehicle fitment data is concerned, the company is offering the following new features: VRM Searches (number plate searches) returning vehicle information for eight European countries plus New Zealand with more planned in the near future like USA; Vehicle searches based on ACES/AIAA US-Standard to reflect the needs in the US and TPMS-Data incorporated in the vehicle data section.
On top of this the company has added to its tyre product data search – A new function that gives users the ability to input tyre specific attributes in order to output tyre product data including EAN code, tyre label information and product images.
And finally, wheel product data search – another new function giving users the ability to input wheel specific attributes to get output of wheel product data including EAN code and product images. Also included is the ability to search for a vehicle and get all relevant wheels within our database that will fit that vehicle.
DriveRightData claim the new TyreFit will be the most comprehensive fitment guide in the industry. DriveRight fitment data is regularly updated and is accessed globally over 8.5 million times every month supporting 8,000 customer websites, and it is used internationally by business partners such as eBay, Goodyear-Dunlop, Bridgestone, Momo, Oxigin, Nokian and OZ.