Z Tyre launches flat-rate tyre subscription model in Germany

Z Tyre has launched a new concept in car tyre retail, which it believes “could represent an exciting and substantial commercial shift for the tyre trade.” The Z Tyre Flat Rate subscription, available from 4.99 euros per month, is designed to cover all new tyre related costs, allowing the customer to fit or upgrade tyres using a small monthly subscription. The initiative aims to answer common complaints of motorists purchasing tyres – a high initial one-off cost for a distress purchase, which can often mean reduced opportunities to sell based on aesthetics, performance or expert recommendation – and the unpredictability of cash-flow for the retailer.