Video: Dunlop tyre development mini-series looks at Mercedes-AMG partnership

The Dunlop AMG Driving Academy video series is available on the manufacturer’s YouTube channel, and is being rolled out through social media

Dunlop has launched a series of videos themed on the brand’s technical partnership with AMG. The release of the first short videos is timed to coincide with Dunlop’s first anniversary as the AMG Driving Academy’s official tyre partner, which extended its four-year technical partnership with AMG Customer Sports. Each of the five videos offers behind-the-scenes access to Dunlop’s technical team, which designs, develops and tests tyres to meet Mercedes-AMG’s highest standards.

The videos, which started rolling out last month and will continue to roll out on Dunlop Facebook, Twitter and YouTube channels through August, cover a range of topics including a summary of the Dunlop and Mercedes-AMG relationship, look into the design studio, exploration of tyre development, overview of tyre testing and finally, an exclusive glimpse into the fascinating AMG Driving Academy, to which Dunlop is the official service and tyre supplier.

“When Dunlop teamed up with Mercedes-AMG, it was clear that the partnership was a success story, with both companies sharing the same commitment to exceptional performance. That commitment is now captured on camera, and we’re pleased to share a behind-the-scenes look at the steps we take to achieve those results,” said Guillaume Carli, marketing manager Dunlop brand EMEA.

“We are proud partners of Dunlop, and we highly value their support of the AMG Driving Academy,” said Jens Ehrig, head of AMG Driving Academy.

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