Mitas reports successful change to Mitas Premium name

Mitas Premium is the brand name recently Mitas adopted for the tyres it supplied to agricultural machinery manufacturers for original equipment fitment, and the Czech Republic-based tyre maker says Mitas Premium’s share of its total output is growing. Mitas Premium accounted for 80 per cent of rear radial sales (in tonnes) in the three months following the start of deliveries in January 2015, and Mitas expects this percentage to further rise during the year.

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