JK Tyre a Superbrand again
JK Tyre has been chosen as a Superbrand for the year 2013-14 and ranked amongst the top ten per cent of all brands, across categories in India. This is the third year in a row that Superbrands India has chosen JK Tyre as a Superbrand, and so far it is the only Indian tyre brand to be chosen as a Superbrand. This year, the company improved its overall net score from 6.8 to 7.6 out of 10.
Superbrands is a UK based independent arbiter on branding, and Superbrands India was launched in 2002. Participation in Superbrands is by invitation only and is offered to the most outstanding brands in their respective categories. Selection as a Superbrand involves a rigorous process after customer validation and individual scrutiny on parameters such as brand market dominance, longevity, goodwill, customer loyalty and market acceptance by the so-called Superbrand Council, a jury of marketing professionals.
Superbrands India has published a summary of JK Tyre’s accomplishments here.