Kings Road Tyres adapts brand strategy with new Tianli, Maxam deals

Kings Road Tyres has adapted its brand strategy to meet customer needs in 2013, saying the key to success in demanding market conditions is to meet the changing needs of trade customers. With this in mind, the wholesaler has recently launched new distribution deals with Chinese OTR manufacturer Tianli, and with Luxembourg-based construction and industrial pneumatic tyre supplier, Maxam.

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