Bridgestone consumer website goes multilingual
In March, Bridgestone Europe launched its new consumer segment website, auto.bridgestone.eu. The site, produced together with UK-based digital communications agency Amaze, and Belgian ICT group Cegeka, was initially only available in English. The tyre maker has announced that the website is now available in four further languages – French, German, Italian and Spanish. These lingual additions mean the auto.bridgestone.eu now caters to consumers in the five major European tyre markets. Bridgestone Europe says additional country sites will be rolled out in the coming months.