The label brings transparency, says Aeolus wholesaler
Mandatory tyre labelling will provide extra opportunities in the market, opines a major European Aeolus Tyre wholeslaer. Although the label’s aim is to deliver more environmentally-friendly, safer and efficient transport, the wholesaler believes it will also help to challenge established brand reputations. The company expresses confidence in the quality, mileage performance and longevity of Aeolus products, and it sees the label as a means of conveying these aspects and instilling users with greater confidence in basing their decision-making on price. “The buying process will become more transparent and all tyre brands will have the same opportunities,” commented Bertus Heuver, director of Heuver Tyrewholesale, supplier of the Aeolus brand in a number of European markets.
“The European tyre label gives everyone an equal footing, whereby existing reputations will no longer be the sole consideration,” Bertus Heuver continued. “We expect labelling to result in a more transparent buying process, with greater opportunities for young brands like ours. Favourable label scores, together with specific Aeolus values like quality, innovation, environment-friendly production and sustainability, will allow us to offer users a comprehensive range of competitive tyres. This will convince even more users about Aeolus’ position as The Leading Alternative. Naturally, Aeolus will also continue playing a major role in helping companies to optimise their efficiency. In the meantime, they know that Aeolus only delivers the tyres they require.”