Infinity debuts Ecosis and Ecomax tyres at Brityrex
Brityrex 2012 provided Infinity Tyres with the great opportunity to meet with industry figures from the UK and beyond, as well as allowing the company to catch up with many UK Infinity tyre dealers to discuss current business topics. It also gave the firm the chance to give its latest truck and passenger car tyres their UK debut.
The Infinity stand’s blue and white corporate colours hosted, for the first time in UK, the new Infinity Ecosis and Ecomax tyre ranges which will be available to purchase in the final months of 2012. Moreover, at the entrance to the exhibition, visitors could not fail to notice the Infinity-sponsored Acorn Motorsport 2013 season drift race car. AMD’s custom-made vehicle, now equipped with a new and more powerful 550HP engine, will aim to follow up a successful performance at the 2012 British Drift Championship, where the team finished second and third in their respective classes.
Away from EventCity, Infinity Tyres was pleased to support BEN’s charity auction at the 2012 NTDA Annual Dinner, where an all-expenses paid VIP trip for two to Dubai raised a superb £6,000 in aid of the automotive charity.
Before the auction, Jorge Crespo, European general manager for Infinity Tyres, commented: “All of us at Infinity Tyres and the Al Dobowi Group are committed to developing our support for BEN as part of our wider social responsibility. We are pleased to play a part in helping to communicate the great work and benefits that BEN is delivering to the tyre and automotive industry”.