Brityrex 2012 organisers upbeat about growing momentum behind show
No more than eight months before Brityrex International 2012 welcomes visitors through Event City's doors, the exhibition company responsible for the show (ECI International) is very upbeat about the speed of recent progress. Compared to the same stage ahead of the last exhibition in 2010, preparations are significantly ahead of schedule. But what exactly does this mean? And what does this year's show have in store for tyre industry visitors and exhibitors? Tyres & Accessories attended a recent Brityrex steering committee meeting chaired by the NTDA and held in central London to find out more.
The first and clearest indication of the show’s recent progress can be seen in the exhibitor list. In January, with three quarters of the year still to run, 60-odd per cent of exhibition space has already been booked with some well-known names and high-profile prospect in the offing.
More space, more people, more exhibitors
Then there’s the sharp uptick in available exhibition space. Now that Brityrex has moved to Event City in the Trafford Park area of Manchester (close to the Trafford Centre), the venue has made 5,000 square metres of exhibition hall available to ECI International. When you consider that the GMEX centre (which is now called Manchester Central) was unable to offer as much as this in a single hall and that that this figure represents a 100 per cent increase in space available, it is clear that there is growing momentum behind the show. Currently, the organisers explained, the show is working to fill the 5,000 square metres that was originally planned, but there is the option to add a further 5,000 square metres according to demand. And all this means that more options to attract exhibitors and visitors are available to the organisers.
One feature of this year’s show which is already reasonably developed is the addition of topical workshops, which may even be held within the exhibition hall itself. Possible subjects for discussion include advice on tyre labelling, TPMS and new tyre repair standards amongst others.