Michelin develops its retail position and Certified Centre Network

2nd April 2012 | 0 Comments

Michelin already has one of the most recognised brands in the market. Now the company is taking steps to ensure the distribution part of the business operates at the same level. At the end of February Tyres & Accessories met with Oliver Gros, head of ‘go to market’ distribution development within UK and Eire, who – you may remember from previous interviews in these pages – was previously head of two-wheel at Michelin Tyres Plc. At the same time we spoke with Mark Coleman, partnership and certification programme (part of what Michelin calls its distribution team, itself an extension of the sales and marketing team), with a brief contribution from sales director Malcolm Scovell who was en route to another meeting. The focus of conversation was on the development of Michelin’s position in the retail distribution of its various product lines and specifically on the effort Michelin is putting into its certified centre valued added scheme in order to re-develop its links with small and medium sized tyre retail businesses.

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Category: News, UK News

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