Nexen supports the ‘Pink Ribbon’ campaign in Korea
Nexen Tyre Corporation is supporting the ‘Pink Ribbon’ international campaign against breast cancer in Korea for the first time. Tyre manufacturer Nexen Tyre said it wants to increase awareness of the illness and highlight the importance of check-ups.
The first part of Nexen’s support saw the company distribute free tickets to a baseball game featuring the ‘Nexen Heroes’ which took place in Mokdong Stadium (Seoul). Nexen has been the main team sponsor since February 2011. Ladies could gather relevant literature at a stand and win a set of eco-friendly Nexen N’Blue ECO tyres. In addition, throughout October there were numerous events dedicated to women as well as discount offers on purchasing tyres, with free tyre checks at the Tyre Tech sales branches – just for the ladies.
The ‘Pink Ribbon’ initiative, which started in the early 90s, has also played a part in Korea since 2001. Nexen’s support of the ‘Pink Ribbon’ campaign started this year, as part of Nexen’s efforts towards social engagement with a wider public. Nexen’s involvement with various social activities will further highlight its contribution in the future.