A survey of 2,000 UK car owners conducted online by Research Without Barriers on behalf of Bridgestone generated some damning figures for tyre safety. Of the drivers surveyed, 81 per cent admitted to never checking their tyres, and only 14 per cent described them as the most important safety feature on their cars. Other headline statistics from Bridgestone’s research include 54 per cent not knowing that driving on illegal tyres is an extremely dangerous act, only 31 per cent of motorists admitting to being well informed on road safety matters and just 12 per cent checking their tyre treads once a fortnight, the recommended interval between checks. For more on this story, click through to the consumer tyre advice website from the Tyrepress team, WhatTyre.
The 1 April didn’t fall this week, so survey results shared by Halfords Autocentres – which include the gem that 32 per cent of all people believe kicking a tyre is an adequate means of gauging inflation levels – must be the awful truth. The survey of 1,000 motorists, conducted by Atomic Research on behalf of Halfords Autocentres in September, also revealed that 24 per cent of motorists don’t know how to check if tyre tread depth is above or below the legal limit.
TyreSafe has launched an online dealer locator for motorists to use during October’s Tyre Safety Month to help them find retailers and dealers offering free tyre health checks throughout the month. The brand new resource – which can be found at www.tyresafe.org – is a key part of this year’s campaign. Visitors simply need to enter their postcode to find their nearest tyre retailer offering a free tyre safety check.
TyreSafe chairman, Stuart Jackson has commended Cornwall Council Road Safety Team for its tyre safety roadshow in partnership with Devon & Cornwall Police and Steve Andrews Tyres, marking October’s Tyre Safety Month. Cornish shoppers at three of the largest UK supermarkets will have the opportunity to have their tyres checked for free.
According to TyreSafe, a record number of garages and tyre retailers are showing their support for this year’s Tyre Safety Month by offering free tyre safety checks to motorists. The safety inspections are just one part of this year's campaign, which is trying to help drivers stay safe on the roads as we approach the wettest and most treacherous months of the year.
Nexen Tyre Corporation is supporting the ‘Pink Ribbon’ international campaign against breast cancer in Korea for the first time. Tyre manufacturer Nexen Tyre said it wants to increase awareness of the illness and highlight the importance of check-ups.
Our own tyre safety month is currently underway, and across the Irish Sea a similar focus is also being made on tyre safety during October. On Monday 10 October Irish Road Safety Week gets underway, and like its UK counterpart the campaign will include a range of initiatives aimed at road users, including free tyre checks.
Employees at Michelin's three UK sites put on beer goggles in a drink driving simulation, heard the results of a hidden speed camera exercise and enjoyed free tyre checks to mark the launch of the United Nations Decade of Action for Road Safety initiative.
Staff at Michelin’s Stoke-on-Trent site got the opportunity on Wednesday 11 May to experience the dangers of driving under the influence of alcohol via the combination of a Mario Cart Wii driving game simulator and a special pair of 'beer goggles' provided by Staffordshire County Council's road safety department.
HiQ has announced the relaunch of its Stafford centre after a radical £100,000 transformation. HiQ Stafford on Foregate Street has undergone an extensive refurbishment, with new branding, a new customer friendly environment and a fully automated MOT test lane. The centre will officially relaunch with a trio of open days on 10-12 February. HiQ’s retail director Peter Tye said: “HiQ Stafford really is a model of excellence for many other centres to follow, in terms of its new appearance and standards both inside the store and on the forecourt. It has been brought in line with our award winning corporate identity, which all of our centres will boast by the end of 2011.”
Michelin says drivers in the UK are losing out on more than £440 million pounds by driving with the under-inflated tyres. The French giant is publicising the effects of this perpetual problem via its Fill Up With Air roadshow, on which a Michelin team offers free tyre checks. Michelin’s research, based on a parc of 30.3 million cars driving 12,000 miles per annum at 35mpg, with fuel costing £1.20 per litre, suggests more than 370 million litres of fuel are being wasted each year.
A Stafford man has won a Fiat 500 in a promotion to encourage road safety. At the end of 2009 all Arnold Clark Service Departments throughout the UK ran the campaign focusing on tyre safety, offering free tyre checks and entering people into a competition to win a brand new Fiat 500. The competition was set up in conjunction with six leading tyre manufacturers: Goodyear, Dunlop, Bridgestone, Continental, Michelin and Pirelli. The competition aimed to encourage motorists to increase their road safety by purchasing a premium brand tyre. On the purchase of a premium tyre they were entered into the prize draw to win the Fiat 500.
Exhaust Tyres Batteries (ETB) Group, part of Bridgestone’s First Stop network of tyre dealerships, recently held an event to educate drivers in Kidderminster about the importance of tyre safety whilst at the same time raising money for charity. Staff from the Kidderminster and Stourport branches of ETB and representatives from First Stop were on hand at Sainsbury’s in Kidderminster, carrying out free tyre checks and offering motorists top-tips to help them stay safe, save money and reduce their carbon footprint whilst on the road.
Bridgestone-supported dealer network First Stop has over the past few months held a series of roadshow appearances across the UK, helping to educate drivers about the importance of tyre safety. The events involved the First Stop team visiting nationwide locations to raise awareness of the importance of checking tyre pressures and depth. The decision to do so was inspired by Bridgestone’s recent online survey, which showed that over 88 per cent of motorists don’t check their tyre pressures weekly (according to 1,500 female and male UK car drivers, aged 18-55+ years questioned in March 2009).
Speaking about the roadshow Dan Woodward, retail marketing analyst for First Stop said, “This was a great opportunity for us to get out and meet new and existing customers. We were surprised by how many motorists taking advantage of the free tyre checks were driving on tyres which were incorrectly inflated or had dangerous levels of tread depth.”
April’s Bike Tyre Safety Month saw the TyreSafe website receive the highest number of visits to its website to date, the safety organisation has reported. According to a statement, the tyre safety campaign saw tyresafe.org receive 26,700 visits during the month-long campaign, a 185 per cent increase from April 2008.
TyreSafe’s Bike Tyre Safety Month aimed to raise awareness of the importance of tyres in road safety. Top tips for bike tyre safety maintenance together with key tyre safety advice were shared with bikers via a dedicated page on the TyreSafe website, where visitors were also offered the opportunity to register for the organisation’s newsletter and receive a free tyre valve extension. The campaign received support from a wide range of organisations, such as the Motorcycle Industry Association, the Institute of Advanced Motorists and the British Motorcyclists Federation.
Volkswagen Group UK Ltd has become the first vehicle manufacturer to join TyreSafe. The five brands which make up the Group – Audi, SEAT, Škoda, Volkswagen and Volkswagen Commercial Vehicles – have become full members and will participate in a series of national campaigns highlighting the importance of tyres in road safety.
“The addition of a vehicle manufacturer to our organisation is an important step forward for TyreSafe,” comments Rob Beddis, chairman, TyreSafe. “As we continually expand and engage with the wider automotive industry, the Volkswagen Group’s extensive experience of dealing with motorists and fleets will be invaluable to future TyreSafe campaigns. We look forward to receiving a fresh perspective and input, helping to reduce the number of accidents caused by defective tyres.”