Federal Month promotions “a great success” for North American division
Taiwan manufacturer has thanked its distributors for running a “successful” inaugural Federal Month promotion in North America. Its distributor, Tire Dealer’s Warehouse, launched a month long promotion titled “Fly away with Federal”, where both customers and TDW sales team members were competing to earn Federal Fun bucks or Southwest Airlines travel vouchers. The manufacturer incentivised the TDW team in addition to customer rebates, which the manufacturer says led to sales targets being exceeded.