Toyo names senior marketing director
Toyo Tire U.S.A. has appointed Amy Coleman its new senior director of marketing. In this role Coleman takes on responsibility for leading all aspects of the company’s marketing, placing a focus on business growth while enhancing brand equity and awareness. The department Coleman oversees includes advertising, sales promotions, communications, web initiatives, dealer support, sponsorships and events.
Prior to accepting this current position with Toyo, Coleman served as director of marketing for Fleetwood RV, Inc., working in the marketing department for the Fleetwood brand for more than 15 years. Toyo comments that during her tenure with Fleetwood, Coleman led a wide range of marketing initiatives that helped make it one of the most widely acknowledged recreational vehicle brands in the world.
“This is an exciting time to be a member of the Toyo Tires team as we expand our marketing initiatives into new areas,” said Coleman. “I look forward working with Toyo Tires outstanding independent dealer network to further elevate the Toyo brand and to grow our mutual businesses.”
“I am pleased to welcome Amy Coleman as our newest member of the Toyo Tires team,” said Marty Furman, chief operating officer, Toyo Tire U.S.A. “Amy is highly respected for her success in marketing world class brands. I look forward to her insight and her future contributions.”