Goodyear Dunlop Names New NA Motorcycle Marketing Director
Goodyear Dunlop Tires North America has appointed Christine Moore its new director of Marketing. In her new position, Moore will be responsible for managing all marketing related business for the Dunlop motorcycle and ATV tyre business unit, including brand strategy, advertising, product marketing consumer services and public relations. Moore will report to Joe Rosen, chairman and president of Goodyear Dunlop Tires North America.
“We are delighted to add Christine to the Dunlop motorcycle team,” stated Rosen. “Christine’s extensive brand experience coupled with her diverse marketing knowledge will prove most valuable as we continue to grow Dunlop tyre in the motorcycle and ATV segments.”
Prior to joining Dunlop, Moore held a variety of marketing positions with the Ford Motor Company, including regional marketing manager, brand manager, and vehicle line product manager. Most recently, she served as vice president, Marketing & Corporate Communications for global business services provider SIRVA, Inc.