Corghi gaining ground in China
During last month’s 55th China International Trade Fair for Auto-Aftermarket (Automaintech), in Beijing, Corghi’s Artiglio 50 was awarded the best tyre changer exhibited at the show. Automaintech is the most important exhibition in China for Automotive Service Equipment and Corghi participated with its own stand, showing its most technologically advanced machines.
Being officially rewarded in Beijing is the latest achievement in a series of positive events for Corghi in China. In December 2010, Corghi inaugurated a new production plant in Suzhou, about 100 kilometres from Shanghai. The plant produces two types of tyre changers and one type of wheel balancer. From this base Corghi has its sights set not only on China but on the entire world, and intends to increase the number of machines exported.
Corghi also participated in the Automechanika Shanghai between December 8 and 11, 2010. The Italian company had its own booth together with its local distributor and exhibited a number of machines, including the Artiglio Master tyre changer, Blue Light wheel balancer and EXACT Black Tech XP wheel aligner. But the real news was the presentation of Suzhou-built VAS (Volkswagen) approved machines for China.
Following its intense promotion in China, Corghi joined the Michelin National Convention that took place on December 9 and 10, 2010 in Sanya, an island in the very south of China. More than 700 people, representing 542 Michelin Tyre Plus dealers, took part in the event. Participants were given a demonstration of the Artiglio Master tyre changer in order to see “the technological frontiers that the Italian company has reached.”
Corghi was also recently nominated official supplier for Best Drive Continental shops in China. Two shops, in Shanghai and Guanzhou, have already opened and a further three are being prepared in other cities. The machines supplied by Corghi are: A50, A 2020; EM 7470, EXACT 70.
Finally Corghi organized a roadshow throughout the cities of Beijing, Shanghai and Guangzhou on December 13, 15 and 17. Each event involved the participation of various local authorities, journalists, automotive industry representatives, management from vehicle and tyre manufacturers, distributors and important customers. The meetings opened with an overview of China’s service sector, followed by a presentation of the entire Nexion group and the new production plant in Suzhou, plus the company’s products and marketing strategies in China. Corghi’s Chinese distributors also participated with the Artiglio Master tyre changer and Blue Light wheel balancer demonstrations.