Vredestein announces ‘Premium Styling’ partnership with Caractère
Vredestein has announced a new collaborative partnership with Belgian body styling equipment designer Caractère. The two companies will collaborate in development and advertising along with media activities and trade fairs under the tyre maker’s ‘Premium Styling by Vredestein’ concept. The latest deal adds to similar partnerships Vredestein has already formed with Arden, Carlsson and Lumma.
Through its partnership with Caractère, Vredestein says it has access to “an extensive network of partners to provide expertise in styling for the makes Mercedes-Benz, Jaguar, Rolls-Royce, Bentley, Mini, BMW, Porsche, Audi and Volkswagen.” Caractère Automobile specialises in the design and marketing of styling equipment for VAG group brands. Company founder Alain Hurard and his team have been designing, developing and selling the ‘Caractère’ product portfolio since 1992. The company’s range is produced in Germany in accordance with the ISO 9000 standard and are TÜV approved.