Magna investing in further warehouse space
The presence of Dutch off-road tyre company Magna Tyres Group at April’s Bauma 2013 show in Germany was appropriate, given the attention Magna has paid the country – and Europe as a region – over the last six months or so. Our German affiliate publication Neue Reifenzeitung was present at the show and spoke with Magna’s marketing and sales director, Berto Beulenkamp, who outlined the company’s latest activities.
“Magna Tyres is investing heavily in the European market and expanding stock levels,” shares Beulenkamp. “In 2013 we will invest 20 million euros in our new European warehouse at our headquarters site in Waalwijk, The Netherlands. We have purchased several companies adjacent to our current office. The project begins in May with the demolition of these office buildings. Our schedule is to start building the new 24,000 square metre warehouse in August.”
Although a Dutch company, Magna Tyres only launched a division in its home market last October. Magna Tyres the Netherlands was set up to focus on the Dutch OTR and industrial markets. The company says it is working with a number of strategic partners to establish a network of dealers and a customer base throughout the country.
Beulenkamp comments that Magna Tyres’ partners rely upon short delivery times for OTR tyres as the products are capital intensive, and this is a key reason behind the decision to build the new warehouse in Waalwijk. Another decisive factor was the growth in OEM customers; the marketing and sales director says the number of European OEM partners committing themselves to Magna Tyres is “increasing beyond expectation”.
The ‘ideal partner’ in Germany
Earlier this year, Magna Tyres also announced details of a strategic relationship with German wholesaler Interpneu. The agreement took effect in April 2013 and is described as “an important step” in introducing and building the Magna brand in Germany. Magna Tyres says it has found “the ideal partner” in Interpneu, with both companies contributing experience of international tyre sales and distribution to their cooperation. The partnership allows the Magna brand to access end users through Interpneu’s Pneuhage Reifendienste network. The aim of the deal is create a nationwide service network for Magna OTR tyres.
Magna’s product range
At Bauma the company displayed its OTR and industrial range, including its largest 57-inch fitment. This towering tyre, the 40.00R57 MA06, is intended for fitments on rigid dump trucks and is designed for use on rocky, gravel or packed surfaces. Magna Tyres says the MA06 offers excellent traction and outstanding stability due to its improved pattern. The company adds that operating costs are minimised through lowered rolling resistance and cooler operating temperatures. The MA06 is available in three compounds: A (cut-resistant), B (heat-resistant) and S (standard).
The 57-inch MA06 appeared alongside a new addition to the Magna Tyres portfolio, the Magna M-Straddle tyre, a 16.00R25 radial intended for use on straddle carriers in ports. The new tyre features a double rib pattern and heavy duty sidewalls; Magna Tyres says the M-Straddle provides “outstanding shock absorption and maximum driver comfort” along with “excellent resistance to damage and impacts”.
Magna began its move towards complete tyre production with the addition of forklift truck tyres to its portfolio, establishing a full range of solid, pneumatic, press-on and skid steer products. Radial OTR production started in 2006 and the company has previously indicated that OTR sizes up to 63-inch are planned. The company sells its products to more than 80 countries.