Customer feedback is vital, says Hercules Tire International
Hercules boasts a long history in the tyre wholesaling business. First established in the 1950s, today the company sells tyres to more than a hundred countries through its Hercules Tire International division and offers its customers a well-established exclusive private brand. The firm is also active in North America through its own distribution companies there. Tyres & Accessories recently spoke with Rick Dorscht, managing director of Hercules Tire International’s European division, who shared the Hercules approach to long-term strength in the global wholesaling business.