ATS Euromaster to distribute Primewell commercial vehicle tyres
ATS Euromaster is to supply the Giti Tire manufactured Primewell brand of truck. Primewell tyres are already sold in Asia, North America, South America and mainland Europe. Giti Tire is reportedly the fourth largest radial truck tyre manufacturer in the world.
Richard Lyons, Giti sales director – Europe, said: "We were looking for a large national company whose values reflected our own focus on quality, innovation and the environment, and ATS Euromaster ticked every box. Fleets of all sizes are using Primewell tyres around the world and have commented on the difference they are making to costs and performance levels. We have every faith that our partnership with ATS Euromaster will help us swiftly establish a similar reputation in the UK commercial vehicle sector."
Peter Fairlie, Group Sales Director for ATS Euromaster, said: “Price rises across the tyre sector in 2010 mean there is a gap in the UK market for a new competitively priced mid-range tyre brand. The introduction of Primewell tyres will complement the line-up of brands we stock and ensure our customers have maximum choice. Despite costing less than the premium brands, Primewell tyres still feature innovative technology such as sipes for snow and rain evacuation, stone ejectors, and performance-enhancing tread patterns which improve traction and handling. They will deliver real potential for fleets to make valuable efficiency savings.”
Primewell’s commercial vehicle tyre range is available in sizes to suit vehicles from 7.5 tonnes upwards, and includes tyres for long-haul, regional and urban journeys as well as on/off road applications. The brand fits rigid trucks, tractor units, trailers, coaches and buses, and all tyres are suitable for regrooving.
According to a statement advertising the news, Primewell has earned an ISO (International Organisation for Standardisation) accreditation in environmental management because of the impressive lifespan and re-groovability of its tyres, and the benefits incurred from increased fuel efficiency due to their low rolling resistance.