NTDA and ECI reach sponsorship agreement for Brityrex 2012
The National Tyre Distributors Association (NTDA) is to sponsor the next staging of Brityrex International in 2012 after reaching an agreement with the show’s organisers, ECI International. The association has been a long-term supporter of the UK’s only dedicated tyre and workshop equipment trade show and believes it plays an important part in the industry’s business calendar.
“Last year’s Brityrex ticked all the boxes for us as an association and for many of our member companies,” said NTDA director Richard Edy. “We strongly believe that the show should play a central role in the tyre industry calendar and are delighted to renew our sponsorship of the exhibition for 2012.”
The exhibition was also successful in broadening its exhibitor base to include many leading manufacturers and suppliers of workshop equipment and services. For 2012 Farrant is keen to maintain that level of support while increasing the number of core exhibitors, including tyre wholesalers and manufacturers.
“We brought in around 20 per cent more exhibitors last year which was really encouraging given the difficult trading environment,” said Paul Farrant. “What we want to do for 2012 is to build on that support, particularly by convincing more tyre wholesalers and manufacturers to exhibit. They are the key to taking the show to the next level and creating an event that truly represents the full range of businesses that make up the UK industry,” he confirmed.