Winter Tyres – an iPhone First from Conti
Tyre fanatics now have a winning justification for purchasing an iPhone – Continental has announced that the first tyre race game for the darling of the smartphone world is now available for free downloading from the iTunes Store. Called the ContiTireRace, the aim of the game is to take the racetrack with ContiWinterContact TS 830 as quickly as possible, along the way collecting points that give the rolling tyres additional speed and thus better lap times. The app is available in English and German.
The race can be “run” using either the keys or by tilting the phone. Additional action comes in the form of snow and ice covered road, all par for the course for the Conti winter tyre. Players who register by December 20 also have the chance to win one of three PlayStation 3 units to be raffled by Continental. All registered players can view their results on the iPhone and see who will be the champion.
“With the ContiTireRace, we want to gather experience in the area of eGames and position Continental as brand in the app store,” explains Carola Natzel, Continental’s manager of business development, E-Business. “Of course we would like to get young technology fans in particular interested in our company and its products.”