Vredestein Tyres Launched in India
At the same time Apollo Tyres introduced its moniker to the European markets at the Essen Reifen Show, the Indian company was also introducing the Vredestein name to its domestic customer base ahead of a launch taking place in the next 12 months. "We are working on launching the Vredestein brand in India. We will look at introducing it within a year… We have been studying the demands of the Indian market in the premium segment. The only thing is that in India, tyres are of low-level and heavier ones, and more in the mass segment," the Press Trust of India quoted Apollo Vredestein chief executive officer Rob Oudshoorn as saying.