Kwik-Fit Signs for 3 More Years of DriveRight Data
Kwik-Fit has renewed its contract with data suppliers DriveRight for a further three years. The deal sees Kwik-Fit continue the customer focus of its online store front, with facilities that allow clients to shop for tyres and alloy wheels that fit their car by entering the vehicle details or registration number. According to a company statement, Kwik-Fit has worked successfully with DriveRight to make their online tyre and alloy sales process a “huge success.”
Kwik-Fit’s website uses DriveRight’s Tyrefit product, a database of 27,000 OE vehicle wheel and tyre fitments, which is also used a number of other big players in the tyre industry. DriveRight reportedly worked closely with Kwik-Fit to establish its website, providing the important step in the selection process making it easy for customers to find the correct fitment for their vehicle.
Kwik-Fit marketing director Chris Bosworth summed up the relationship: “DriveRight are an important part of our e-commerce. They offer flexible, tailored solutions. DriveRight’s ability to work with other providers mean that they are adaptable, responsive and provide good value for money.”
Kwik-Fit approached DriveRight in 2006 when the company was looking to expand its range of services to take advantage of the rapidly emerging online tyre sales market. The objective was to develop the Kwik-Fit website to allow customers to look up what tyres or alloy wheel options were available for their vehicle and view images of the product before proceeding to an online quotation and sales facility, backed by the Kwik-Fit price promise. From there buyers could book a fitting in-store or with one of Kwik-Fit’s mobile team.
DriveRight have been updating fitment data since 1995. The company’s database is deployed globally and is being queried over 4.5 million times a month.
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