ATS Euromaster Targets Increased Agricultural Tyre Market Share

Nationwide tyre service provider ATS Euromaster is placing a renewed emphasis on expanding its market share in the agricultural tyre sector, following the appointment of Chris Dolman, to the new position of Category Marketing Executive. The appointment is the first time ATS Euromaster has appointed a Marketing Executive with a specific agricultural remit. ATS Euromaster currently supplies tyres to approximately 15 per cent of this specialist market, supporting farm-based vehicles ranging from wheelbarrows and quad bikes through to combine harvesters and tractors, not to mention cars, vans and larger commercial vehicles often used on farms.