MWS Enters ‘Seller’s Market’ in Europe
During 2006 Manchester-based MWS Distribution, which supplies the CV market through aftermarket and OEM divisions, launched into Europe with both its established steel range and new Xlite forged alloy products. Reckoning on the current demand for CV wheels trailing behind the rest of the market’s ability to supply, arising from Euro4 demand for new vehicles, managing director John Ellis has is forecasting an increase in sales from Europe up towards 2 million this year. This sales breakthrough came from marketing support with DTI’s Passport to Export, and recruitment since 2005 of French, German and Spanish speakers to the company’s sales staff.
Launching Xlite at last year’s Hanover IAA exhibition, MWS claims it has found OEMs seeking alternative sources for forged alloy wheels. First among these is France’s trailer manufacturer Benalu, which will be trialling Xlite on their new Siderale 78 trailer at Solutrans in Lyon (April 2007).