• Twitter
  • Facebook
  • Instagram
  • Subscribe
  • Free Newsletter
  • My Account
Tyrepress
  • 0Shopping Cart
  • NewsNews
    • Latest News
    • Company News
    • UK News
    • Product News
    • International News
    • Retreading
    • Career Tracks
    • Motorsport
    • Video
    • Tyrepress Videos
  • Data
    • Leading Tyre Manufacturers
    • Leading Retailers (UK)
    • Social Media Ranking
    • Online Branding
    • Brand Finance rankings
    • Blue Light Fleet Analysis
    • Astutus Research analysis
    • Tire Market Forecasts
  • Features
    • Goodyear to buy Cooper – special supplement
    • TPMS and Sensor Technology 2021
    • Tyre Industry Conference 2020
    • Online Tyre Business 2020
    • Kick-starting your business webinar May 2020
  • Business Directory
    • Browse Entries
    • List Your Company on the Business Directory
  • Jobs
    • Situations vacant
    • Career Tracks
  • Classifieds
  • Magazine
    • Latest Issue
    • Read Tyres & Accessories Magazine online
    • Tyres & Accessories Magazine Archive
  • Shop
    • Subscription Shop
    • Report Shop
    • Directory Shop
  • About
    • Company Profile
    • Media Information
    • Frequently Asked Questions (FAQs)
    • Legal
    • Contact Us
  • Tyre Tests
  • Search
  • Menu
You are here: Home1 / News2 / Product News3 / Changing Tyres ‘Can Seriously Damage Your Health’

Changing Tyres ‘Can Seriously Damage Your Health’

Date: 10th April 2006 Author: Tyrepress Editors Comments: 0

Goodyear has launched a new “viral marketing” campaign using black humour to draw attention to the benefits of the company’s RunOnFlat technology.

The video clips, which will exclusively be distributed by “word-of-mail,” highlight the perils of roadside tyre changing through an exaggerated, entertaining and certainly unforgettable approach.

Each film features a different stereotype: the stressed, smartly-dressed female professional who doesn’t have time to change tyres; the punctilious middle-aged man, adept at changing a tyre, but who takes exaggerated pride in his work; and the clumsy, grungy young guy who is useless at pretty much everything. In each case, their particular character traits speed them to a similarly sticky end.

Hans Vrijsen, Goodyear Brand Director Europe, explains the approach: “These films demonstrate in very stark terms the distinct advantages of choosing RunOnFlat tyres. The scenarios are unlikely and the outcome in each deliberately exaggerated to drive home the message of the additional safety and security RunOnFlat tyres offer motorists. The impact of these films relies primarily on the element of surprise and the dark humour in the denouement of each scene, but the three protagonists also play a pivotal role in capturing a sense of everyday realism with which people can identify.”

Viewers will certainly approach each of the three films from a different angle – seeing them as shocking, funny, and even thought-provoking. No matter: the aim is that the message will resonate with all viewers and create sufficient impact for them to forward the mpeg onto their friends and colleagues.

Related news:

  1. Keegan: Goodyear is an ‘Aggressive Marketing Company’
  2. Goodyear Philippines to Add 50 Dealers
  3. Goodyear and Dunlop star in New Mini Adventure
  4. Goodyear launches DuraGrip City Tyre
Comments

Leave a Reply Cancel reply

Connect with:
Facebook Google Twitter

Your email address will not be published. Required fields are marked *

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share on Reddit
  • Per E-Mail teilen

Advert Location 348

Related Tags

Europe, Goodyear, marketing, motorists, security, video

Advert Location 28

Top five articles this week

Advert Location 29

© 2020 - Tyrepress
  • Twitter
  • Facebook
  • Instagram
  • WhatTyre
  • Reifenpresse
  • PneusNews
Renewable Energy First for Michelin Plant Run-Flat Tyres at a Catwalk Show?
Scroll to top