Dunlop launch ‘Great and British’ Racing Festivals
Dunlop is introducing a series of ‘Great and British’ Dunlop Motorsport Festivals for the 2006 season.
A major marketing programme, to broaden the appeal of motorsport in the UK and to introduce new spectators to the sport, will also support the weekend events.
The complete list of championships is due be announced shortly, however the John Cooper Mini Challenge, Radical Enduro and Radical BiDuro Championships, and Avo Ginetta Championship have already signalled their commitment to the package, which is backed by the British Automobile Racing Club (BARC).
Dunlop motorsport manager, Gary Wassell stated: “Dunlop has increased its commitment to UK motorsport this year with the title sponsorship of the Dunlop MSA British Touring Car Championship. The ‘Great and British’ Dunlop Motorsport Festivals will play an active role in our marketing strategy, complement our existing UK motorsports activities from the BTCC to Dunlop Race Academy at grass roots level, and will take national motorsport to a new audience and provide entertainment for the whole family.”