Safety The Priority In J D Power Survey
In a study of Automotive Emerging Technologies by J.D. Power in the USA, safety-related features were more important to motorists than entertainment or convenience.
The most popular safety feature on the motorists’ wish list was a tyre pressure monitoring system, prompted by recent tyre recalls. However, the study found that the price of these features is important – one feature which was high on the list was infra-red night vision, but interest dropped dramatically when consumers were told this would cost $1,800..