Safety The Priority In J D Power Survey

13th December 2002 | 0 Comments

In a study of Automotive Emerging Technologies by J.D. Power in the USA, safety-related features were more important to motorists than entertainment or convenience. The most popular safety feature on the motorists’ wish list was a tyre pressure monitoring system, prompted by recent tyre recalls. However, the study found that the price of these features is important – one feature which was high on the list was infra-red night vision, but interest dropped dramatically when consumers were told this would cost $1,800.

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Category: Product News

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