The cat’s out of the bag: Continental, Semperit all-season tyres are on their way

According to Robert Dworczak, who has been associated with the Semperit brand for 33 years, Semperit and Continental “will gain all-season tyres”

What differentiates those who work in marketing within the tyre industry from those employed in a technical capacity? The latter tend not to mince words, and are more likely to say what they think rather than slip into jargon and PR-speak. We can learn a lot from this direct approach.

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