Continental Launches Commercial ‘Revolution’
Continental Tire North America plans to “improve the product, service and training offerings to commercial vehicle tyre customers” though its new Continental Revolution program. The new project was launched this week at the Mid-America Trucking Show in Louisville, Kentucky. Part of the program was the launch of five new medium truck radials (see separate story), and “new programs designed to reduce overall driving cost and a new state-of-the-art mobile classroom,” CTNA officials said.
Named the “Untamed Innovation Tour,” CTNA’s new 83-foot mobile tyre information centre featuring product samples, rolling resistance demonstrations, a movie theatre, driving games and touch-screen explanations of Continental tyre technologies, according to the company.(Tire Review/Akron)