Sailun spent 2014 supporting the growth of its passenger car tyre range, with a number of dealer and tyre testing events, as well as prominent stands at the world’s biggest tyre fairs. Having appointed ex-Kumho technical director, Thomas Jang in November 2013 to oversee the development of its PCR products, Sailun’s European operation has also worked to support its dealers, increasing its business development staff based in Solihull, and co-hosting events such as a week of tyre testing at the historic Lohéac circuit and one for winter tyres in at the Alpine track in Val d’Isère, both with French distributor, Distri Cash.
Following earlier reports suggesting Sailun Company Ltd had bought two other Chinese tyre firms, Sailun representatives have confirmed that the Chinese tyre manufacturer has entered into a “framework agreement” to acquire equity in both Shandong Jinyu Industrial Co. Ltd and Shenyang Peace Radial Tyre Manufacturing Co. Ltd. The framework was agreed on 10 July 2012.
On 10 July Sailun Co Ltd. announced its entry into an agreement to acquire another Chinese tyre maker and also purchase a large share in a third company. In separate statements, Sailun said it will buy Shenyang Peace Radial Tyre Manufacturing Co. Ltd. for about RMB 120 million (£12.2 million) and acquire 49 per cent equity in Shandong Jinyu Industrial Co. Ltd. for around RMB 200 million (£20.3 million). Shenyang Peace has annual capacity of 1.2 million all-steel radial truck tyres, while Shandong Jinyu has capacity to produce three million all-steel radials and 10 million semi-steel radials per year.