When Michelin launched its e.Primacy range in mid-November 2020, the French tyre manufacturer did so in the context of a goal to make all Michelin tyre 100 per cent sustainable by 2050. So how does Michelin plan to achieve this? One answer is the company’s expanding partnership with Scandinavian Enviro Systems (Enviro), details of which were recently released (see separate article). But there are other parts of this plan.
Recycled plastics will become a raw material within new tyres in future. This is a key intended application of a technology that the Michelin Group is exploring under a new joint development agreement with Canadian firm Pyrowave. Michelin ultimately intends to invest more than 20 million euros in the joint development agreement and combine its industrial know-how with Pyrowave’s expertise.