DJ Wheels Launches New Designs for 2006
Pitching their marketing directly at young drivers looking to upgrade their first hot-hatch, DJ Wheels has released two additions to its 2006 range. With vivid computer game style images on both the literature and point of sale material, Sherbrook is aiming to move ‘First Wheels’ marketing forward in a campaign that breaks new ground in the accessory sector. In total nine designs are available in the 2006 DJ Wheels line-up.
The new DJ388 is said to deliver ‘split-rim’ styling at an affordable price. The five-spoke design comes in either 4 or 5-stud fixing. Size availability is: 7×15 and 7×16 in Sport Silver finish, with 7×17 and 7.5×18 in Hyper Silver.