When Michelin launched its e.Primacy range in mid-November 2020, the French tyre manufacturer did so in the context of a goal to make all Michelin tyre 100 per cent sustainable by 2050. So how does Michelin plan to achieve this? One answer is the company’s expanding partnership with Scandinavian Enviro Systems (Enviro), details of which were recently released (see separate article). But there are other parts of this plan.