Mobile Fitting/Tire Valet also for Car Tyres
Only a month ago NEUE REIFENZEITUNG reported at length on Mobile Fitting as a sensible and vital service in the truck tyre business. Now Goodyear-Handelssysteme GmbH, a Goodyear marketing subsidiary, plans the introduction of Mobile Fitting (known as Tire Valet in USA) for car tyres. The idea is still at an early stage. Time is money, the marketing people in Cologne believe, and aim to gain new types of customers with the new service. With marketing programmes, whose details are still to be developed, the company wants to appeal to fleet operators as well as small enterprises, self-employed people as well as private users. Run as a comprehensive service, Mobile Fitting will also be suitable to give status to the tyre dealer. Whether Mobile Fitting can be taken as far as the end user’s front door is still uncertain. In our country potentially good ideas have the nasty habit of falling foul of vetoing authorities. Nothing can be done without special permission, to be granted by each local authority individually.