Nokia Displays ‘Tyre Phone’ Concept

If you talk to car tyres as you amble down the street there’s every chance that all is not right in your life. Let’s face it, chatting with the black round objects is just not the done thing. But if a recently rolled out concept product from mobile phone manufacturer Nokia ever comes to mass market fruition, tyre talk may well become an everyday affair.

Unveiled by Nokia CEO Olli-Pekka Kallasvuo at the Mobile World Congress in Barcelona, Nokia’s “Remade” concept phone is almost entirely constructed from recycled materials. The idea behind the phone is to demonstrate that mobile phones can be more environmentally friendly and contribute towards careful resource use and reducing landfill. The Finnish manufacturer has produced a short video outlining the project; this can be viewed at the company’s website www.nokia.com.

Not only are old vehicle tyres utilised – aluminium cans and soft drink bottles also feature strongly in the Remade. The tyre component would be used in the phone’s keypad. According to Nokia other environment-friendly technologies would be employed, including printed electronics and display graphics that save energy.

A Nokia spokeswoman reiterated that the Remade is not, in its present incarnation, a product ready for commercial release; rather, it is purely intended to demonstrate that mobile phones can be constructed almost entirely from recycled materials. “Remade is a concept that explores potential new ideas for the future, and is part of Nokia’s ongoing work looking at how it can help people make more sustainable choices,” says Nokia. “It is designed to help inspire and stimulate discussion on how mobile devices might be made in the future.”