Michelin: Domestic Sales now 30% of Eastern Europe Turnover
Although the commonly held perception of Eastern Europe is principally that of a low overhead production base from which tyres are exported to western markets, statistics released by Michelin Romania show that 30 per cent of this branch of the Michelin group’s turnover is now generated from sales in the Balkan region. And sales are growing; Michelin Romania estimates that the division will have an annual turnover amounting to about 325 million euro, 25 per cent higher than the 260 million euro turnover attained last year.